Chris Messina....I bet you never heard of this name before.He is a former Google designer and he "invented" the "hashtag" back in 2007.
Messina proposed vertical/associational grouping of messages, trends, and events on Twitter by the means of hashtags.
Twitter initialy rejected the idea saying: "these things are for nerds" , i guess they were wrong?
Here is the first-ever tweet using a hashtag:
"how do you feel about using # (pound) for groups. As in #barcamp [msg]? — Chris Messina™ (@chrismessina) August 23, 2007"
Every social media platform out there now uses hashtags as a sorting and grouping mechanism for their posts.
Hashtags are essentially Instagram's sorting process. With around 95 million photos posted on Instagram every day, it's difficult for Instagram to efficiently deliver the right content to the right people.
Hashtags help your post get discovered by viewers most interested in seeing it.
When we post a picture we use hashtags to describe that picture. We can provide additional information about the people, location, the date, the time and much more.
Instagram groups our content based on the hashtags we use, and later shows it to the people searching for those hashtags.
Did you know an Instagram post with at least one hashtag averages 12.6% more engagement than a post with no hashtags?
Hashtags are powerful. They can help your posts reach a target audience, attract followers in your niche, increase engagement, and develop a more positive and recognizable brand image.
Hashtags can skyrocket your business to new heights, but if used too frequently or without a clear strategy in mind, they become pointless and inefficient, e.g.: #happy #superhappy #ecstatic #jumpingforjoy.
There are many strategies when using hashtags,but every strategy has the same foundation.
Use some hashtags that are very relevant the the image.For example if you post a picture of the Statue Of Liberty you might need to use: #statueofliberty #newyork #libertyisland #manhattan
Those hashtags are very used by a lot of people and it will be pretty hard for someone to see your picture withing those hashtags.
This is where longer keyword hashtags come into play. What i mean by this is hashtags with fewer number of searches: #visitingnewyork #exploringthestatueofliberty #traveltonewyork
The best strategy to use is a combination of both high searched hashtags and low searched hashtags.This is called Dynamic Hashtags.
I have completed a guide called Hashtag Vault where i teach you how to generate hashtags,how to sort them out and find the best ones for your pictures.I also detailed my hashtag strategy that i use across all of my accounts!
The guide also includes Hashtag Portfolio , an Excel Template that automatically sorts out hashtags for you.
You just enter your account statistics and the template shows you the best hashtags to use.Easy right?
What are you wainting for?
Start using hashtags!!